Facebook is getting a health Stock Exchange

The Social Network Mark Zuckerberg has made the best Thursday trading session in its history. The stock has surged 29.61% to close at $ 34.36. It is the integration of the pub "newsfeed" subscribers that Facebook has the right numbers.

There had hitherto disappointing results. Despite a spectacular entrance on the Nasdaq in May 2012, the action of Facebook had since stopped falling. Thursday, she took off and closed at the highest since its first day of trading, leaping 29.61%.

At the end of trading on Wall Street, the action was trading at $ 34.36. Not since the day of its IPO on May 18, 2012, to find a course of higher end, namely 38.23 dollars. The title had fallen to $ 34.03 the next day and was, until yesterday, had not above 34 dollars. He even dropped by half in September.

Boosted by smartphones

If the action of the social network of Mark Zuckerberg had so far not totally seduced, it was because of the smartphone. Or rather the concern of investors on Facebook's ability to "monetize" its billion members.

How to make effective ad on a mobile app? The screens are smaller and do not display advertising formats designed for traditional computers. But smartphones are increasingly used to refer to Facebook ... 61% of subscribers connect every day.

The social network has therefore sought a solution since last year, the ads are displayed directly in the "news feed" where its members see the publications of their contacts. The formula works in just over a year, mobile revenues grew from zero to $ 2.6 billion according to RBC bank.

And soon in the "news wire", the video? Video ads are the subject of speculation for months. They "could be the next to be worth billions of dollars," predicted the bank Jefferies, noting that for major brands in particular, "the massive Facebook audience should be irresistible"